The Ontario Science Center Reptiles banner ads produced for Mighty Toronto. Before I began building out the ad I researched the movement of Chameleons so I could make this as life like as possible. In my head I kept remembering a show I caught once on the Discovery channel about how the digital artists for the 3D Dinosaurs show had to work with paleontologists who argued over the minute details of the dinosaur. I had a fear this would be the case as well but in the end we ended up moving away from the realism and more towards dramatics as any good banner ad should be exciting or full of movement.
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