Wednesday, October 5, 2011

FedEx Jacked - Banner Ads

Very fun banner ad to be involved in where we took some video of a truck driver and integrate it into the ad. It's a small portion of the ad so file size wasn't an issue. What was really fun was being able to make the FedEx truck drive out of the ad and make it look like it's hooking up to the container. Which then drives off the page which is the reverse of a voken or expandables which starts off from off the page and going into the ad. Another cool project in conjunction with Proximity Toronto.

Expandable EN
Expandable FR

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