FedEx Jacked - Banner Ads

Very fun banner ad to be involved in where we took some video of a truck driver and integrate it into the ad. It's a small portion of the ad so file size wasn't an issue. What was really fun was being able to make the FedEx truck drive out of the ad and make it look like it's hooking up to the container. Which then drives off the page which is the reverse of a voken or expandables which starts off from off the page and going into the ad. Another cool project in conjunction with Proximity Toronto.

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HP Windmill

Loved how the pinwheel animation turned out in this HP banner ad. Just another well built banner ad for Proximity Toronto.

The Unaimned Arrow Never Misses - Jake Lloyd

Star Wars kid talks about everything that has happened after the 10 years. Wow I can't believe it's been that long...

HP Widget

Where do I begin with this project. So much optimization went into this project to make it look decent without having to up the compression. Reminded me of this Roger's project that I lost on a conference call because I told the client what they didn't want to hear. They wanted to do an effect where a bunch of small little images shot out from a phone. App icon images, stars, confetti, etc. Just a bunch of stuff that would randomly fly out and grow bigger.

The real issue was there wasn't a lot of reused assets which means you're looking at 30+ unique images of varying sizes = very high compression. I explained this in the conference call and the response was you can use code to suppress file size or that the icons are really small so they won't be that big in file size. I rebuked each claim and the last thing I heard was you know what we have someone else who can do it and that was it. Learned a lot that day I can tell you that.

Later on I saw how the ad turned out. High compression and unique images whittled down to 10 or less and reused. Sometimes I think I dodged a bullet there cause I knew it was going to be crap but in the end there is always someone who will give them what they want. This is where I think I lost because I never got contracts again for debating with the client. The old catch 22.

Shaw Red Dot - Banner Ads

In this banner ad example the goal was to show case how fast Shaw's Internet is.  We achieved this by getting the user to interact with the banner. If the user tries to click on the red dot it will quickly move to a randomly different spot. If the user tries it the second time the red dot will magically disappear into smoke. Just another series of banner ads produced for Proximity Toronto.

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Scotia iTrade Summer - Banner Ads

Summer's almost over but if you haven't had a chance to check out the Scotia iTrade summer banners here's your chance.  I really liked how the umbrella animation worked out.  Another cool looking banner build for Capital C Toronto.  Keep your eye out for the new Scotia ads that will be coming out in a few weeks.

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HP Gibberish - Banner Ads

HP banner build produced for Proximity Toronto.  I had to take this banner build over from another freelance developer.  Most of the assets were coded which is usually unneccessary as it makes the project  much more difficult to work with.  Managed to complete what the client had originally wanted under the usual tight timelines.

Ontario Science Center - Banner Ads

A generic banner ad version for the Ontario Science Center banner ads built for Mighty an Ad Agency in Toronto.  In all my years in Toronto.  I've never been to the OSC.  I think I'm going to have to take a trip there this summer.

Ontario Science Center Reptiles - Banner Build

The Ontario Science Center Reptiles banner ads produced for Mighty Toronto.  Before I began building out the ad I researched the movement of Chameleons so I could make this as life like as possible. In my head I kept remembering a show I caught once on the Discovery channel about how the digital artists for the 3D Dinosaurs show had to work with paleontologists who argued over the minute details of the dinosaur.  I had a fear this would be the case as well but in the end we ended up moving away from the realism and more towards dramatics as any good banner ad should be exciting or full of movement.

CSI Ontario Science Center - Banner Ads

A banner build for the Ontario Science Center produced for Mighty Toronto. There is going to be a live performance at the Ontario Science Center for those of you who love watching CSI going on from June 6 - Sept 5, 2011.  Personally looking forward to seeing this exhibit.

Just started seeing the ad show up.  The ad links to http://www.ontariosciencecentre.ca/calendar/default.asp?showid=1070 where you can find out the times for the live performance.

Gillette Young Guns Nascar - Banner Ads

Gillette's change your blade banner ad campaign produced for Proximity Toronto. Features 6 famous Nascar drivers in several different banner ads formats.  The theme was in line with Nascar drivers pitting to change their tires for better performance on the track.  For a better shave you need to change your blade.  I agree with changing your blade for a better shave but, for an asian guy who doesn't grow a lot of facial hair, its going to be a while before I need to change mine.

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Gillette Young Guns Generic - Banner Ads

Gillette Young Guns generic banner ads produced for Proximity Toronto.  This had an interesting build with an in game voken OTP that resolves inside of a Big Box.  If you click you can use the keyboard to control the car to do some donuts.


Donut OTP

President's Choice - BBQ Mini's

Difficult banner ad for President's Choice produced for Mighty Toronto.  There were so many large image assets in this ad that it required a ton of optimization.  Getting the flame just right was the tough part as well.  in the end the results are spectacular.  I have to say the mini idea is good.  I can remember many occasions when you'll be eating and you know you have enough room for maybe half of a hot dog or half of a hamburger.

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French Version

Royal Bank Muffin Man - Banner Ads

Preroll Banner ad for RBC muffin man produced for Proximity Toronto.  Really cool ad where we had to implement a video into the banner ad.  The end frame had to be vectored in order to change the end frame of the video.

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Ministry of Health Pills - Banner Ads

Ministry of Health banner ads produced for Proximity Toronto.  Simple and clean banner ad part of a series of banner ads for MoH Ontario.

Scotia iTrade Jet - Banner Ads

I love the way the Scotia banner ads always turn out.  It's clean, simple and adaptive as we can cover just about any situation with a simple line drawing.  Another cool banner build produced for Capital C Toronto.

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MSN Santa Claus - Banner Ads

Santa Claus is revered for giving you gifts for being good but I think you should be given gifts for being awesome!

My niece Stephanie, who is only 10 years old and probably doesn't believe in Santa anymore, is helping me produce my portfolio pieces. Most people I tell this to react as if I'm running a child labour factory of small elves! I find this type of ignorance insulting as it undermines a child's potential to that of a sweat shop worker making shoes for Nike.

Since my work doesn't allow me much time to update my blog. I've enlisted the help of my niece to assist me in capturing and updating my portfolio images. In the process she has learned valuable computer skills, life skills and is working towards earning her own Dell laptop that she can also use at school.

The only bottleneck is me trying to find time to write something about every piece of work I've done.  This was an MSN project produced for Mindblossom an ad agency in Toronto.

President's Choice Summer - Banner Ads

Another banner ad built for President's Choice summer product line.  Produced for Mighty a Toronto ad agency. This banner ad was the most involved as many of the raster images needed to be vectorized in order to be animated.  Like the dripping chocolate fudge or the grill and coal flames.

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French Version

Pontiac Clearance - Banner Ads

Very quick and clean banner build for Pontiac produced for MacLauren McCann Vancouver division.

RBC Seamstress - Banner Ads

RBC banner ad produced for Proximity Toronto. This particular banner ad was tricky as there were lots of vectors that needed optimization as it was coming straight from Illustrator. Not all illustrator files are optimized for flash. A lot of time was spent on the optimization phase to allow more file size for the 40kb restriction on all banner ads.

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