Difficult banner ad for President's Choice produced for Mighty Toronto. There were so many large image assets in this ad that it required a ton of optimization. Getting the flame just right was the tough part as well. in the end the results are spectacular. I have to say the mini idea is good. I can remember many occasions when you'll be eating and you know you have enough room for maybe half of a hot dog or half of a hamburger.
English Version
French Version
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