Monday, January 31, 2011

HP Easter - Banner Ads

This was a fun banner ad build. Another developer dropped the ball and had an oversized banner ad. I was passed the banner build and optimized it and cleaned up the entire animation from scratch. Proximity Toronto was pretty happy with the results.

Sunday, January 30, 2011

Shaw Faster - Banner Build

A standard banner mixed in with a few vokens and an expandable. Another enjoyable banner build where I got to create a synced ad build where both ads had to play at the same time in the farmer ad. The Dog ad was very tricky to animate. I had to cut the dog up into different pieces and pull a youtube ad to rotoscope the animation. All in all the client Proximity Toronto was very happy.

Farmer ad

Saturday, January 29, 2011

MSN Chinese New Year - Banner Ads

This was a CNY banner deployment for MSN. The campaign did very well with over 2% click through rate. The campaign allowed everyone who uses msn to generate an msn icon to use.

Friday, January 28, 2011

Russian Vodka - Banner Ads

Not much to say here other than I was contracted to match the original design of the previous set of banner ads. I like to think I knocked this one out of the park.

Thursday, January 27, 2011

HP Fandango - Banner Ads

Banner ads I was involved in making modifications to getting them to the approval stage. I believe this was for Proxmity Toronto division.

Wednesday, January 26, 2011

Fritolay - Website Addon

An update to the Fritolay website. Not sure who wrote this but it was a mess to work with. I had to regularly update this thing manually and one day I got fed up and made some modifications to make it a little more bearable. I would have rebuilt the whole thing but I didn't want to spend a lot of time. The only issue I really had was spacing with the different products.

Tuesday, January 25, 2011

Monday, January 24, 2011

Kelloggs Streamers - Banner Ads

These banners were back in the 30kb spec days of banner building. These days you get 40kb to play with a difference in 10 whole kb. To a banner builder it's a huge benefit. This was done for Leo Burnett of Toronto now known as ARC World Wide.

Challenge was definitely the optimization and writing a painting game for children to play in.

Sunday, January 23, 2011

Gillette Young Guns - Banner Ads

Part of a series of Gillette banner ads.  Heavy use of images results in a lot of compression.  Optimization was tricky.  I usually average 80% image quality on builds.

Friday, January 21, 2011

FedEx Truck EN - Banner Ads

Simple and elegant banner ad for FedEx with a little touch at the end.

Thursday, January 20, 2011

Wednesday, January 19, 2011

Young Jeezy - Put On ft. Kanye West

Oldie but a good one. Doesn't matter who I'm working for I will put on for them. As long as they have a pocket full of celery.

Tuesday, January 18, 2011

Glee Lucky

Started to watch the show Glee after watching this video below.  This song helps me concentrate and get through the late nights doing web design or web development for all these Toronto ad agencies.  Don't get me wrong I don't resent the late nights.  Sometimes the drudgery gets to you if there isn't enough challenge in a web project.  Sometimes it takes a little focusing on what's important in life to get you through the trenches and back home.

Saturday, January 15, 2011

Friday, January 14, 2011

Gatorade Basketball - Banner Ads

What made this banner ad a real challenge was rotoscoping the basketball player dribbling. As a designer you have to be savvy enough to source different assets whether they are images or in this case video. I hit up youtube and found a video which I was able to download and import into flash. Traced out the animation and made sure I traced out enough to form a decent loop. The banner ad also incorporates an animated mask within it to make it look like it's filling up. The logo splash was also added to tie it back to the commercials that were running at the time. Bubbles were added to give it the effect that it's liquid. Again another particle effect usage one of the 8 animation principles I teach.

For the smaller banner ads I had to drop in-between frames to keep the file size down. In the larger banner ad version you'll see the full frames of the animation. The results once again are spectacular.

Thursday, January 13, 2011

FedEx Skids EN - Banner Ads

Simple and clean banner ad build for FedEx. The banner is actually a mini game where you load in the skids into the plane. There is an auto resolve frame after a few seconds of inactive game play to take you to the end frame. Try and load the skids as fast as you can to get to the end frame of the banner ad and see how fast FedEx loads skids.

Wednesday, January 12, 2011

Coke Bubble Game EN - Banner Ad

This was a fun project where I got a chance to write a game for a CokeCola. This banner ad ran on MTV and had an issue with the arrows because they were being hijacked to move the site up and down. So it was changed to WASD as the alternative. I added some collision detection on the sides of the bottle to give it the illusion that you really are in the hour glass shaped bottle.

Monday, January 10, 2011

Blogger Google Search Issues

I have just discovered that Blogger's integrated search does not index older posts before the creation date. Indexing simply means to put something in an order so it can be found. In our case by the creation date of your blogger account.

What I have discovered was that any posts dating before the creation date of my Blogger account was not searchable. The reason I discovered was because the search is done based on your Blogger feed and not the Blogger site.

Why aren't my oldest posts listed?

What is my Blogger feed?

Known search issues with blogger

It seems that even the newer posts aren't getting indexed as well.  Only partial posts are coming through the google search box.  It's only been a day so I'll give it some time before I post my findings on why content isn't getting indexed.

Sunday, January 9, 2011

Cesar Entree EN - Banner Ads

A fun project combining both code and animation practices.

Saturday, January 8, 2011

Aspirin - Banner Ads

This is a great example of how you can utilize particle effects to create nice banner ad effects.

I really enjoyed working on this banner ad. It really gives you an amazing feeling when you can fit cool effects into a 40kb banner ad. Another ad I helped to produce in Toronto. This is probably one of the most stocked items I keep around my desk in case things go a little crazy up in my head.

Friday, January 7, 2011

Thursday, January 6, 2011

Aquafina - Banner Ads

Pre-roll ad for aquafina. The challenge was optimizing it for 1.2 mb. This was before the days of 2mb file size caps on polite load banner ads.

Tuesday, January 4, 2011

Aviva - Flash Masthead

This is just a flash masthead for the Aviva website. Scalability and simplicity was required since the client wanted to add as many links as they wanted.

Monday, January 3, 2011

BMO - Banner Ads

Sometimes the most challenging ads are the simplest ads. I find it hard to come up with different and interesting transitions when dealing with an only text based banner ad.

Sunday, January 2, 2011

Always - Banner Ads v2

This is just the second version that was built.

One thing I forgot to mention was the original build had the text animating in like someone bleeding on the pad but that wasn't so appealing to the client. =)