SickKids Email

Imagine you had to code an html email campaign with no CSS not a single line of it to produce the same results as the photoshop file. That's exactly what happened in the case of building HTML email for SickKids.

Just to be fair it wasn't SickKids that imposed these rules but Reader's Digest who is going to serve up the HTML.

If you're a developer your next thought is to slice up the design into images or make it just one large image BUT there's a stipulation that states a division of 60% text and 40% images and a large image will be rejected. Then you have to deal with background image issues with Outlook which is even worse than IE6. You get the idea but in the end I pulled it off and below is what it looks like.