Wednesday, September 1, 2010

Braun Clean Energy EN - Banner Ad

I was called in to fix this campaign when another person dropped the ball. This was a very, very tricky project. I had a tight timeline with several deliverables. The ad was built with unoptimized assets, animated with pure code and heavily nested movie clips. Ideally I would rebuild the whole ad but there wasn't enough build time for that. So I kept majority of the animation. What I did to improve the ad was to make the text more consistent throughout each size. Simple and effective way of bringing an ad together. You'd be surprised how some forget such a simple task.

This is not one of my better ads that I've built for Braun. So be sure to check out my other work.

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