Friday, December 31, 2010

Always - Banner Ads

This was a challenging banner and funny ad to work on. I'm a guy so it should come to no surprise it was hard to grasp the animation of feminine hygiene. The second challenge was the fact I'm dealing with a close up of the ad. You can't just blow up the image and shrink it down because you would have a really pixilated image in the initial frame of the banner ad. Optimization was the most important step before animating this banner ad.

Click here to see v2 of the Always banner ads.

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